OM Health Hub
Educating and empowering women with a mobile app that simplifies and scaffolds a personalized health learning journey
To supplement a precision health education platform with curated content and tools tailored to individual health needs, strengthening users’ understanding and voice.
Client: OM Health Hub
Tools: Figma
Duration: Jan - Mar 2026 (100 hours)
Skills: UX/UI, Product, Visual and Interactive Design
About
OM Health Hub is a B2B precision health educational platform that hosts a library of long-form videos about health topics, ranging from perimenopause to migraines to heart health. The topics are taught by top experts and researchers of the field, providing informational and practical support in a systematic format.
OM Health Hub strives to give women and men easy access to reliable, holistic, and unbiased knowledge about their health to make empowered decisions and proactively care for themselves.
The Problem:
Users are overwhelmed and misled with health information from wide variety of sources, creating a short term reactive approach to caring for their health.
With the wealth of information available within OM Health Hub, users are having difficulty translating and discerning knowledge into a holistic care approach and practical daily rituals suitable for their unique health needs.
The Design:
A mobile app that provides a symptom-to-context curated library that follows a top-down approach. Users are led on a learning path that scaffolds the knowledge to develop a holistic understanding of what they’re facing, and taught practical steps for effective application.
Features:
Discovery: Explore all content and topics on OM Health Hub
Library: Curated videos and playlists based on user’s health needs
My Learning: Saved content, action steps, and reflections
OM Experts: Recommended resources and live stories from OM Experts
Preliminary Research
Key Learnings from Competitive Analysis:
I reviewed Masterclass, Skillshare, Udemy to identify their ….
Huge library selection of topics to choose from, addressing beginners to advanced level learners
Practical skills vs. theory: can really differentiate customer base and format of teaching
If platform can provide more than just learning content, but also addresses other steps after user watches/engages with content, then user can synthesize the knowledge with application
What Isn’t Working Right Now:
Users want shorter previews, clearer relevance up front, better filtering, and a more approachable tone and visual systems
They don’t be left to connect the dots themselves.
User Interviews
To research about their health mindset, current health context, learning and engagement habits, application of health knowledge to daily life, barriers to making change, and what increases their trust in a source.
Where to Progress and Create Value:
Offer short form in addition to long form content
Highlight important learning points that user can refer to easily after watching
Provide additional assistance/features on how to use the new information learned + Scaffold more of how they can use this new information in their daily life
Not just increasing knowledge, but also improving awareness of self, decision making, discernment, self-advocacy
Key Research Insights