OM Health Hub

Educating and empowering women with a mobile app that simplifies and scaffolds a personalized health learning journey

To supplement a precision health education platform with curated content and tools tailored to individual health needs, strengthening users’ understanding and voice.

Client: OM Health Hub

Tools: Figma

Duration: Jan - Mar 2026 (100 hours)

Skills: UX/UI, Product, Visual and Interactive Design

The Design

Features:

A mobile app that provides a symptom-to-context curated library that follows a top-down approach. Users are led on a learning path that scaffolds the knowledge to develop a holistic understanding of what they’re facing, and taught practical steps for effective application.

Discovery: Explore all content and topics on OM Health Hub

Library: Curated videos and playlists based on user’s health needs

My Learning: Saved content, action steps, and reflections

OM Experts: Recommended resources and live stories from OM Experts

About

OM Health Hub is a B2B precision health educational platform that hosts a library of long-form videos about health topics, ranging from perimenopause to migraines to heart health. The topics are taught by top experts and researchers of the field, providing informational and practical support in a systematic format.

OM Health Hub strives to give women and men easy access to reliable, holistic, and unbiased knowledge about their health to make empowered decisions and proactively care for themselves.

The Problem:

Users are overwhelmed and misled with health information from wide variety of sources, creating a short term reactive approach to caring for their health.

With the wealth of information available within OM Health Hub, users are having difficulty translating and discerning knowledge into a holistic care approach and practical daily rituals suitable for their unique health needs.

The Question:

How do we translate complex health knowledge into small bites that

Preliminary Research

Key Learnings from Competitive Analysis:

I reviewed Masterclass, Skillshare, Udemy to identify their content and design features for conducting large-scale online classes, while maintaining a standard of quality and depth in learning content.

  • Huge library selection of topics to choose from, addressing beginners to advanced level learners

  • Practical skills vs. theory: Differentiate customer base and format of teaching

  • Platform needs to provide more than just learning content, but also addresses post-watch engagement and how user synthesizes the knowledge with application

What Isn’t Working Right Now:

Users want shorter previews, clearer relevance up front, better filtering, and a more approachable tone and visual systems

They don’t be left to connect the dots themselves.

User Interviews

To research about their health mindset, current health context, learning and engagement habits, application of health knowledge to daily life, barriers to making change, and what increases their trust in a source.

Where to Progress and Create Value:

  • Offer short form in addition to long form content

  • Highlight important learning points that user can refer to easily after watching

  • Provide additional assistance/features on how to use the new information learned + Scaffold more of how they can use this new information in their daily life

  • Not just increasing knowledge, but also improving awareness of self, decision making, discernment, self-advocacy

Pain Points:

  • Online info feels extreme, alarmist, or not specific enough.

  • Too much information becomes overwhelming.

  • Wants personalization that accounts for medical history, but not a “diagnosis machine.”

Key Research Insights

  • People want personalized guidance, not generic tips

  • Make sense of nuance and understand the “bigger picture” instead of isolated advice

  • Balance proactivity and avoiding information overload → right amount, right time

  • Fast, skimmable answers, with optional deeper detail

  • Short, bite-sized learning with visuals

  • Feel tangible change quickly through small steps that move one towards a clear goal

  • Biggest barriers are time, effort & choice overload, low urgency without pain

User Persona: The Symptom Navigator

Mindset + Context

  • Feels partly in control, but unpredictable symptoms create stress.

  • Wants to “zoom out” and understand patterns, triggers, and the bigger picture.

Goals

  • Figure out what’s happening and what to try next.

  • Reduce uncertainty and avoid spiraling into worst-case conclusions.

  • Prepare for better conversations with professionals (what to ask, who to see).

Conceptualization

Goals of the Design

  • Shift from short-term reactivity to a proactive long-term care approach

  • Make the learning content engaging and sticky

  • Digest health knowledge and translate it into practical steps

  • Feel empowered by the knowledge

Discovery

Access to wide library of all topics

Library

Curate videos that are suitable for personal needs + action steps to supplement learnings

Task Flow

To create a profile and watch a video from curated playlist about migraines

Wireframe Sketching

I drew inspiration from Spotify and Calm for the layout and design of elements. The frequency and purpose of usage for their users reflected the feelings we were seeking to provoke in OM Health Hub’s users — trusting, relaxing, and enjoyable.

Mid-fi Prototype

  • Build daily rituals to improve lifestyle

  • Get personalized recommendations and have their learning journey be scaffolded by health experts

  • A ritual building experience that feels rewarding and empowering, not overwhelming or sterile

My Learning

Personal profile for saved content, action steps, and reflective questions

OM Experts

Personable access to OM’s health experts

This version was focused on creating the few main screens needed for the chosen task flow, and samples of the Discover and My Learning sections.

The focus was to determine the user flow, general layout of elements, and features that would support the UX.

The feedback for this version: the purpose of pages was clear and smooth, and they’d be looking for suggested content and personable features. They wanted both options of series and individual videos, be able to reference videos easily at a later time, and some qualitative self-assessment to improve body attunment.

Final Product

Iterations from Mid-fi Version:

  • Feedback provided for successful user actions

  • Scaffolded learning through learning pathways and suggested content

  • Flexibility in choice of and access to content

  • Filters to manage visual and cognitive overwhelm

  • Addition of Action Steps to encourage application of new knowledge

  • Easy reference and visual cues to the current position of learning and progress

  • Earth tones to reflect balance and being grounded

  • Error prevention by graying out invalid options

Additional Design Choices

  • Start with wide selection of content and gradually personalize more as user moves through app

  • Qualitative self-assessment for user to grow self-awareness and advocacy

  • Structure user’s control differently based on purpose of feature

Testing & Feedback

What’s Working

  • Informative, personalized, resourceful, organized, curated, calm, simple, and actionable.

  • Action Steps, Topic filters, OM Expert live stories, and “What We’re Loving” by OM Experts

  • Segregation of what you want to see and what is available

  • The scaffolding of personalization through the journey

  • Users being given more control over what content they see

What Needs Improvement

  • Clarity on visuals for playlists and individual videos

  • Include symptoms as filters and suggested feature

  • Tips for users to use as they go through their own health checks and research

Reflections

  • I was personally very motivated to work on this project because I identified with the problem OM Health Hub was trying to solve and believe in the importance of health literacy and advocacy.

    This project allowed me to tap into my cognitive science and education training where I had to tackle the age-old question of “How do you scaffold learning effectively while maintaining engagement?”

    I learned that one product will not be able to solve a systematic issue; however, if it can soothe a friction point and shift users’ attitudes about the problem, then you’ve done enough.

  • OM Health Hub’s founder wanted to go a different direction midway through of having more quick bites of engagement, while I was focused on building a learning path to scaffold users’ learning. I had to figure out how to balance designing for needs of users from my research (and what I personally believed was more important), but also satisfy the business goals and the “trendy”, dopamine rush user behavior.

    My solution was to have the app have an information funnel approach, where personalization was segregated and users had the freedom to move between levels at any time.

    • Polling cards and infographics in “Discover” for community engagement

    • Include option for trailers of individual videos and playlists

    • Written guides by experts for variety in learning content format

    • Community function of being able to share videos or post personal anecdotes about experiences with health issue

    • Follow through for Action Steps - assisting user to complete them